Hard work is appreciated. Or so people hope. That’s why they put in the long hours, go the extra mile, give their best. But then, things go nowhere. The big meeting gets cancelled, budgets get cut, friendly voices disappear. Working hard is commendable, but it’s just the entry ticket to a game called relevance. “What
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Direct Line says implementing a marketing effectiveness culture has acted as a “Trojan horse” to allow it to become a more customer-led business, and believes it is critical for CMOs to encourage this way of working to gain more influence in the board room. Speaking at ISBA’s annual conference today (5 March), the insurance brand’s
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You know a sector is getting complicated when experts start referencing a diagram called a ‘supergraphic’. That is how Scott Brinker refers to his illustration of the 6,829 marketing technology (martech) solutions marketers can choose. That’s a baffling number of suppliers, even for those in the know. For most marketers, whose core skills don’t revolve
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Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and Sponsorships. Why you should care Facebook is positioning Showcase as a premium video advertising program aimed at helping advertisers reach younger audiences. While the
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In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access to information without safeguards in place can have a negative impact on our most vulnerable population: children. In a recent Pew Research Center study, 80 percent of parents
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Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes – if you know how to use them. Facebook’s massive reach and unprecedented custom audience targeting allow you to reach your exact target market, but you must first get their attention. The average person
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