As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences that matter? Algorithms flag them as duplicates, though humans
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The internet is replete with predictions of what’s going to happen in the coming year. I usually don’t put much stock in them because this industry changes every 5 minutes. If even half of the predictions come true, I’m impressed. That’s not going to stop me from putting out my predictions for next year. But
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The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities
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Over this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten Marketing all show significant growth in the use of mobile devices over last year, though the specific numbers are somewhat inconsistent. More mobile traffic and sales. Salesforce reported that on Thanksgiving Day, mobile devices generated
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Ecommerce ads set to take off Advertising that sits alongside and within search results and product listings on ecommerce sites is already well-established in China. In fact, global ecommerce advertising is currently about as advanced as it was in China over a decade ago: in 2017, Amazon accounted for 0.8% of global advertising, the same
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Facebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp chat via the Facebook News Feed. Why marketers should care Facebook’s Click-to-WhatsApp ads offers marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app. The ads can be purchased
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Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and
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Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP for Gmail to mobile email reaching its long-awaited tipping point. As we head into 2019 and marketing budgets “refill,” it’s our chance to give our email programs a restart and
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Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.” Chinese firms
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Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the “right” publishers are, you need to (a) understand your business objectives; and (b) have the data that allows you to understand which publishers are likely to help you achieve those objectives. Here, I’m going to walk
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LaterPay, a company that builds tools to help publishers AMPlify and monetize their content weighed in this week on the overall progress it’s seeing with the uptake of the standard on the web. While major media organizations have embraced AMP, there’s been a more gradual uptake for smaller organizations who lack the resources of the
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