Redundancy can feel like a kick in the guts to any marketer. It affects your confidence, creates professional and personal uncertainty, generates stress and makes you feel like you have lost control of your life. Of course, some people welcome their role becoming surplus to requirements and the financial settlement that goes with it. They may
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Tatiana Stadukhina has always worked at large companies, starting out at tobacco giant Philip Morris before moving to Unliever and her current role as AB InBev’s UK and Ireland marketing director. Each role has provided different challenges and lessons but Stadukhina is adamant the most important factor in ensuring success is getting the right culture
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Facebook CEO Mark Zuckerberg announced on Thursday that the company’s chief product officer Chris Cox is leaving. Also leaving is WhatsApp VP Chris Daniels. With these executive departures, Will Cathcart, who previously led the Facebook app will now oversee WhatsApp, and Fidji Simo will move from her role overseeing Facebook’s video product to lead the
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Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six  principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage. “People increasingly also want
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Pre-registration ads were among the new products and features announced Wednesday. Google made several product and feature announcements for app developers Wednesday. The features track to the phases of the app life cycle from driving awareness and interest in a yet-to-be-launched app to re-engaging existing installs. Of the five new features, four are currently in
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Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more than all social media activity combined. Since leading media platforms operating at the scale and complexity of full economies (compare Comcast’s revenue to Guatemala’s GDP), it’s worth
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Facebook to remove relevance score for ads starting April 30. Facebook announced Wednesday it is replacing its ad relevance score with three new “more granular” metrics. It will also be removing six additional ad metrics, replacing them with what it calls “more actionable” measurements. Goodbye relevance score. Facebook’s relevance score offered advertisers insight into how
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