Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and Sponsorships. Why you should care Facebook is positioning Showcase as a premium video advertising program aimed at helping advertisers reach younger audiences. While the
0 Comments
In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access to information without safeguards in place can have a negative impact on our most vulnerable population: children. In a recent Pew Research Center study, 80 percent of parents
0 Comments
Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes – if you know how to use them. Facebook’s massive reach and unprecedented custom audience targeting allow you to reach your exact target market, but you must first get their attention. The average person
0 Comments
What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content relevance to search intent, backlink profiles, and more. But they all have one thing in common: their technical SEO needs are met. Your
0 Comments
The campaign level view in the revamped Facebook Ads Manager interface. Screen shot: Duane Brown, Take Some Risk, Inc. Facebook has a new spin on Ads Manager that it has started previewing to advertisers. What’s changing? Last week, word started to get out that Facebook has a new version of Ads Manager in the works.
0 Comments
“The New Normal” campaign, starring Jesse Williams, advocates for weed’s normalization while telling its complicated history. February 25, 2019 4 min read Cannabis retail giant, MedMen, just released a new short on their YouTube channel that’s guaranteed to light up some conversation and, hopefully, change some attitudes. Directed by Spike Jonze of Being John Malkovich and Her fame, and
0 Comments
[embedded content] If you are a frequent traveller, you have more than likely stayed at one of Marriott International’s 6,700 hotels around the world. The company operates 30 brands, including Ritz-Carlton, Sheraton, W Hotels and Starwood following its mega-merger in 2016, spanning 130 countries. But despite its size, Marriott’s global marketing officer, Karin Timpone, remains
0 Comments
Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable ads. The Touchpoints ad units are designed for e-commerce advertisers, offering a shoppable experience for product ads, and the Playable ads — which include an interactive preview of the game without a user
0 Comments
Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free, registration required], the first such report from social listening platform Talkwalker, queried more than 800 marketing, PR and other digital professionals worldwide through an online form. It showed influencer marketing has a growing fan
0 Comments