Video Marketing

Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more than all social media activity combined. Since leading media platforms operating at the scale and complexity of full economies (compare Comcast’s revenue to Guatemala’s GDP), it’s worth
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Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and Sponsorships. Why you should care Facebook is positioning Showcase as a premium video advertising program aimed at helping advertisers reach younger audiences. While the
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In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access to information without safeguards in place can have a negative impact on our most vulnerable population: children. In a recent Pew Research Center study, 80 percent of parents
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“The New Normal” campaign, starring Jesse Williams, advocates for weed’s normalization while telling its complicated history. February 25, 2019 4 min read Cannabis retail giant, MedMen, just released a new short on their YouTube channel that’s guaranteed to light up some conversation and, hopefully, change some attitudes. Directed by Spike Jonze of Being John Malkovich and Her fame, and
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[embedded content] YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules will first receive a warning — before receiving a strike — and the offending content will be removed, with no other penalty on the channel. Why you should care YouTube reports that 94
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Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should provide advertisers
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Google announced Tuesday that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through the YouTube reservation process and its premium Google Preferred network of top YouTube channels. The 15-second spot is Google’s most popular video ad format and is expected to be fully available across Google properties, including YouTube, in
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Develop content that makes sense for mobile consumption. January 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the
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