Video Marketing

In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are
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We know by now that younger generations are abandoning traditional TV, opening their wallets instead to over-the-top (OTT) streaming services without a second thought. But a recent report from Nielsen reveals that millennials do indeed partake in their share of entertainment-based linear TV – it just happens to occur outside their living rooms. And what’s
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Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like “creative.” Nevertheless, creative marketing campaigns are the crux of your success. Without them, you lack the means to reach and engage with your audience. What is creative marketing, though? How should
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In an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital & Video 360 – the company’s programmatic buying platform. The new tools take on a three-pronged approach with the intent of giving advertisers more functionality around privacy regulations, linear TV placements and consolidated TV
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NEW YORK — In an event laden with advertisers and influential video creators alike, YouTube’s Brandcast in New York on Thursday was a brandish of metrics, niche content development and new inventory opportunities in a glamorous pitch for ad dollars. Key announcements included updates to the Google Preferred algorithm, a fresh YouTube TV lineup grounded
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On Wednesday, Netflix exceeded expectations with its Q1 earnings report. However, investors were met with disappointment following the company’s weak guidance for next quarter. Netflix revenues were $4.52 billion compared with consensus expectations of $4.50 billion – a 22 percent increase year over year. The company also attracted a record 9.6 million new subscribers worldwide,
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Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. March 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This article is written by Jason Capital, best-selling author of “Higher Status,” millionaire copywriter, and an Advisor in The Oracles.
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Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more than all social media activity combined. Since leading media platforms operating at the scale and complexity of full economies (compare Comcast’s revenue to Guatemala’s GDP), it’s worth
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Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and Sponsorships. Why you should care Facebook is positioning Showcase as a premium video advertising program aimed at helping advertisers reach younger audiences. While the
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In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access to information without safeguards in place can have a negative impact on our most vulnerable population: children. In a recent Pew Research Center study, 80 percent of parents
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“The New Normal” campaign, starring Jesse Williams, advocates for weed’s normalization while telling its complicated history. February 25, 2019 4 min read Cannabis retail giant, MedMen, just released a new short on their YouTube channel that’s guaranteed to light up some conversation and, hopefully, change some attitudes. Directed by Spike Jonze of Being John Malkovich and Her fame, and
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[embedded content] YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules will first receive a warning — before receiving a strike — and the offending content will be removed, with no other penalty on the channel. Why you should care YouTube reports that 94
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