Social Media

Facebook CEO Mark Zuckerberg announced on Thursday that the company’s chief product officer Chris Cox is leaving. Also leaving is WhatsApp VP Chris Daniels. With these executive departures, Will Cathcart, who previously led the Facebook app will now oversee WhatsApp, and Fidji Simo will move from her role overseeing Facebook’s video product to lead the
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Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six  principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage. “People increasingly also want
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Facebook to remove relevance score for ads starting April 30. Facebook announced Wednesday it is replacing its ad relevance score with three new “more granular” metrics. It will also be removing six additional ad metrics, replacing them with what it calls “more actionable” measurements. Goodbye relevance score. Facebook’s relevance score offered advertisers insight into how
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Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes – if you know how to use them. Facebook’s massive reach and unprecedented custom audience targeting allow you to reach your exact target market, but you must first get their attention. The average person
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The campaign level view in the revamped Facebook Ads Manager interface. Screen shot: Duane Brown, Take Some Risk, Inc. Facebook has a new spin on Ads Manager that it has started previewing to advertisers. What’s changing? Last week, word started to get out that Facebook has a new version of Ads Manager in the works.
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Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free, registration required], the first such report from social listening platform Talkwalker, queried more than 800 marketing, PR and other digital professionals worldwide through an online form. It showed influencer marketing has a growing fan
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Reddit announced on Wednesday its cost-per-click (CPC) ads now include an App Install campaign objective. The company has also added seven new attribution reporting providers to its list of available third-party integrations, along with updated tracking capabilities for its Conversion Pixel. Reddit’s App Install ads. After introducing CPC ads less than a month ago, the
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