Marketing

Much was written about the General Data Protection Regulation (GDPR) ahead of it coming into force last May, and while the opportunities were highlighted, the overriding reaction from marketers was confusion, frustration and fear. One year on, and much of that scepticism has dissipated as marketers realise GDPR need not be the monster many made
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The company has promoted Kris Robbens, currently its western Europe brand director, to the top marketing job in Great Britain as it looks to do more product launches to keep up with changing consumer habits. Coca-Cola Great Britain has appointed European marketer Kris Robbens as its new marketing director. Robbens has spent 15 years with
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Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than ever before. For marketers, the need to work with sales colleagues has been ever present but the rise of digital technology has meant increasing contact too with data, IT and legal teams, to name but a few. Yet
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The fast paced, ever changing environment, means insight into customer behaviour is crucial. Leveraging Dynata’s global, first-party permissioned data and representative sample this webinar will give you intelligence into: • Device and Internet of Things (IoT)• Media consumption• Consumer sentiments• Trust and privacy The webinar will also explore ongoing trends and will benchmark global consumer
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Emails are stressful. Whether you are someone who racks up millions of unread numbers or strive for ‘inbox zero’, the pressure keep on top of incoming communications and maintain a rapid response rate is difficult to ignore. Awareness around mental health has grown in recent years and increasingly flexible working patterns are being encouraged. However,
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Who wants to be a middle manager? Not many people. It’s nice to be the trainee – young and cool; it’s nice to be the CEO – with all the power. But the rest? Stuck in the sandwich’s middle. No longer cool. Not really powerful. If middle managers were brands, they’d be Macy’s, Gap or
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Heineken is launching its first alcohol-free campaign across multiple brands as it looks to “explode” the no- and low-alcohol category. The beer giant is hoping its ‘Say Yes’ campaign, which spans Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free, will raise awareness, change perceptions and kick-start category growth. Talking exclusively to Marketing Week, Toby
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