Marketing

“If I’d listened to my customers, I’d have given them a faster horse.” These are the words of Henry Ford, the founder of Ford Motors, and it’s a motto Boots marketing director Helen Normoyle stands by. “As much as I’m a passionate advocate for looking at customer data and insights, you can’t rely on people to tell
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Tesco voices brand safety frustrations It’s been just over two years since The Times revealed brands were having their ads appear next to inappropriate content on YouTube, kickstarting a debate around brand safety that has dominated conference agendas ever since. While conversations felt much quieter in 2018, with YouTube even claiming the conversation had “moved
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Kids. Animals. To that list you may as well add ‘celebrities’ as entities you should work with under caution when planning your next big-budget campaign. Celebs can reap success and insurmountable carnage in equal measure depending on their mood, public perception, behaviour or which way the zeitgeist is flowing but in today’s fame-obsessed world, they’re
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As YouTube enters another brand safety crisis, parent company Google acknowledges it needs to work “faster” and there is “a lot to do”. However, it maintains YouTube is a “positive resource” and says high-profile headlines that give cause for public concern “sometimes miss proportionality”. Speaking to Marketing Week at AdWeek Europe on Monday (18 March),
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Redundancy can feel like a kick in the guts to any marketer. It affects your confidence, creates professional and personal uncertainty, generates stress and makes you feel like you have lost control of your life. Of course, some people welcome their role becoming surplus to requirements and the financial settlement that goes with it. They may
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Tatiana Stadukhina has always worked at large companies, starting out at tobacco giant Philip Morris before moving to Unliever and her current role as AB InBev’s UK and Ireland marketing director. Each role has provided different challenges and lessons but Stadukhina is adamant the most important factor in ensuring success is getting the right culture
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