Email Marketing

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must
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In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they realized that milkshakes were serving completely different roles for different kinds of customers. For some customers, a milkshake was a tool for calming their kids down. For
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I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip campaigns—sending communications to customers and prospects on a regular basis—remain as relevant today as ever. The difference is that marketing automation has made this process
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As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think about your subscribers, and deliver the brand promise that got you the acquisition in the first place.” That means you’re offering relevant communications every time you send an email. As
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The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools
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The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign has the opportunity to make a huge impact, generating interest, leads and revenue for your brand. But sometimes we get stuck in a bit of a rut, and it’s hard to stay
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Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result, marketers are plagued by a few
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Many brands struggle to move beyond basic personalization tactics such as the use of the recipient’s first name. In fact, only 37 percent of consumers say that the personalization they receive from marketers is adequate, according to a new Yes Marketing study. (my employer) [registration required] On top of that, consumers see more and more
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With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday. These celebrations of commerce are woven into the American identity. The National Retail Federation reported that holiday sales during November and December 2017 increased by 6 percent year-over-year, the
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