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In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are
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In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Today, there’s another place your
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Much was written about the General Data Protection Regulation (GDPR) ahead of it coming into force last May, and while the opportunities were highlighted, the overriding reaction from marketers was confusion, frustration and fear. One year on, and much of that scepticism has dissipated as marketers realise GDPR need not be the monster many made
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MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has partnered with seven third-party attribution platforms to deliver the data. The platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin. The impression-level revenue data will be delivered in real-time once an ad impression is triggered
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The concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses it. Broadly speaking, local search helps users locate nearby services or retailers based on physical location. Over the years, local search has improved with the widespread adoption of mobile devices and the ever-increasing
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We know by now that younger generations are abandoning traditional TV, opening their wallets instead to over-the-top (OTT) streaming services without a second thought. But a recent report from Nielsen reveals that millennials do indeed partake in their share of entertainment-based linear TV – it just happens to occur outside their living rooms. And what’s
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The company has promoted Kris Robbens, currently its western Europe brand director, to the top marketing job in Great Britain as it looks to do more product launches to keep up with changing consumer habits. Coca-Cola Great Britain has appointed European marketer Kris Robbens as its new marketing director. Robbens has spent 15 years with
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Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than ever before. For marketers, the need to work with sales colleagues has been ever present but the rise of digital technology has meant increasing contact too with data, IT and legal teams, to name but a few. Yet
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