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Last weekend, my partner and I took a bicycle tour to a small village near our home, called Adendorf. Each year, it hosts an iconic garden exhibition – a sales show with plenty of champagne and canapés. After a few glasses, we passed a large exhibition of roofed wicker beach chairs. The thing is, in
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[embedded content] Paddy Power is calling time on the football shirt sponsorship market with a new campaign lobbying brands to keep kits commercially clean. The ‘Save Our Shirt’ campaign was revealed today (19 July) following a week-long hoax marking the bookmaker’s first foray into football sponsorship courtesy of a year-long deal with Championship side Huddersfield
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The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically. Programmatic trading has brought increased reach, greater targeting capabilities, and real-time measurement and optimisation to online advertising. And while there are also challenges in the form of brand safety, fraud and lack of quality, on the whole the benefits
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Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a major expansion of Facebook’s audience targeting capabilities. Many retail marketers understand the advertising potential that Facebook holds as a result. But this sophistication isn’t without
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England’s Vitality Roses netball team. As the conversation around women’s sport continues to gather momentum, Vitality is adamant its partnership with England Netball and its title sponsorship of the Vitality Netball World Cup means more than simply tapping into a culturally relevant conversation. Instead, Vitality’s brand director Chrissy Fice says its philosophy is to boost
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LinkedIn Campaign Manager objective options. LinkedIn is adding three new features to its Campaign Manager advertising platform, along with an optimized click pricing option. The new features include Brand Awareness campaigns that charge by impressions, enhanced integration with its website conversion tracking capabilities and ads for LinkedIn Talent Solutions customers to help with recruitment measures.
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