Why AI is the key to engaging today’s entitled consumer


artificial intelligenceToday’s consumer is more demanding than ever. Drawing on his new book, Marketing to the Entitled Consumer, author Nick Worth maps out the challenges and opportunities for marketers created by this new breed of customer.

He will present a summary of the book’s findings and describe how marketers can use artificial intelligence to create the personalisation that is the key to unlocking long-term consumer relationships.

The webinar will take place at 3pm BST on Thursday 16 May.

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