Month: April 2019

It is perhaps no surprise that UK consumer confidence has entered its third month at -13, given the unwavering lack of clarity surrounding Britain’s future. While March held a small degree of optimism for people’s own financial prospects, April has seen the dial swing the other way, with scores for both personal financial situation over
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Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website. Download your copy to find out:
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Shopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. On Monday the company announced its users will be able to create, manage and launch Facebook dynamic ad campaigns through its e-commerce solution. Shopify is also launching new integrations with Snapchat, making it possible for clients to create Story
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Amstel is launching a campaign it hopes will boost “saliency, memorability and general awareness of the brand” in an increasingly competitive beer market. Nic Casby, brand director at parent company Heineken, tells Marketing Week: “This is just part of a platform to really boost the memorability and general awareness of the brand. We would ideally
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Source: Facebook Facebook’s bet on Stories Ads looks like it is paying off. COO Sheryl Sandberg said Wednesday during the company’s first quarter earnings call that, while Facebook and Instagram feed ads make up the bulk of Facebook’s ad business, Stories Ads are “an increasingly important growth opportunity.” Facebook announced it now has three million
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Many brands remain uncertain of just what exactly affiliate marketing is. Here is Lesson One. April 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. According to industry expectations, by the year 2020, total spending on affiliate marketing will reach $6.8 billion, according to a recent article in Inc. Despite the increasing
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Marketing Week Explores: Marketers are moving away from demographic segmentation in favour of behaviour, life stage and attitude, but many are still failing to effectively reach the over-50s market. In the latest Marketing Week Explores podcast, features editor Lucy Tesseras and senior writer Charlotte Rogers discuss the shift away from demographics, as behaviour becomes the
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