Month: April 2019

Communications veteran John Pinette has been named Facebook’s new VP of global communications. Pinette is replacing Caryn Marooney, who announced her departure plans in February. “John’s deep understanding of the technology industry and his experience leading communications teams will be invaluable to helping us communicate the work we do at Facebook every day,” said Facebook
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Tyrrells’ potatoes are locally sourced and transformed into hand cooked crisps at its Herefordshire farm. British-made products have long been associated quality and trust, but research suggests brands need to work harder to effectively market the advantages of buying British or consumers will simply opt for cheaper, imported alternatives. Currently, just 51% of Brits say
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Beano Studios is a diverse entertainment group spanning TV, digital content, events, consumer products, partnerships, a comic and an annual, which defines itself by the varied opportunities presented by kids. By its nature, Beano Studios is a strongly demographic-led brand, targeted at the lower end of Gen Z and ‘Gen Alpha’ – children born in
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On Wednesday, Netflix exceeded expectations with its Q1 earnings report. However, investors were met with disappointment following the company’s weak guidance for next quarter. Netflix revenues were $4.52 billion compared with consensus expectations of $4.50 billion – a 22 percent increase year over year. The company also attracted a record 9.6 million new subscribers worldwide,
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Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more. Global opportunities bring with them a whole new realm of user behaviors, language and intent considerations, and search engine expectations for SEOs to navigate. Google is practically nonexistent in China,
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Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift calls on SEO and marketing
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UK companies revised their marketing budgets up markedly in the first quarter of 2019, a stark contrast to the final quarter of 2018 when spend stagnated, as they made efforts to protect their brands amid ongoing economic uncertainty. According to the quarterly IPA Bellwether, a net balance of 8.7% of marketing executives reported increasing their
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Do you thrive in a matrix organisation? Here’s the essential matrix-fact: everybody is in charge. But nobody has all the power. The person who can tell sales what to do, hasn’t yet joined. The person who can tell product development to make amazing things, isn’t on that list. The person who can tell IT to
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I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip campaigns—sending communications to customers and prospects on a regular basis—remain as relevant today as ever. The difference is that marketing automation has made this process
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Procter & Gamble (P&G) is warning digital media companies that they need a rethink of their ecosystem to build in quality, civility, transparency, privacy and control or risk major brands stepping back from advertising. Speaking at the Association of National Advertisers media conference in the US yesterday (11 April), the company’s chief brand officer Marc
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Measuring your digital marketing performance – accurately – is vital to understanding what’s driving new and repeat business. But it can be difficult to get the right insights to support data-driven marketing. Tracking and attributing customer and prospect activity can be arduous. There’s more data than ever before and it’s scattered across silos. Marketing and media
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