Month: March 2019

Consumer confidence held steady in March despite growing uncertainty and confusion about a political solution to the Britain’s exit from the European Union and what impact that may have on the economy and consumers. According to GfK’s Consumer Confidence Index, overall confidence stayed at the same level in March compared with the previous month at
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Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase clickthrough and conversion rates? More than three-quarters of consumers now consult online reviews before making a purchase. Isn’t it time to put your customer reviews to work to increase sales? Join our
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Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. March 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This article is written by Jason Capital, best-selling author of “Higher Status,” millionaire copywriter, and an Advisor in The Oracles.
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The Government is preparing to launch an upskilling programme for its marketers as it looks to position for a future where “everything is digital”. The ‘accelerate’ programme for marketers focuses on four key areas: campaign management, programmatic, social media and paid search. It came about after the Government Communication Service (GCS) mapped the skills and
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The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools
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“If I’d listened to my customers, I’d have given them a faster horse.” These are the words of Henry Ford, the founder of Ford Motors, and it’s a motto Boots marketing director Helen Normoyle stands by. “As much as I’m a passionate advocate for looking at customer data and insights, you can’t rely on people to tell
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Tesco voices brand safety frustrations It’s been just over two years since The Times revealed brands were having their ads appear next to inappropriate content on YouTube, kickstarting a debate around brand safety that has dominated conference agendas ever since. While conversations felt much quieter in 2018, with YouTube even claiming the conversation had “moved
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The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building audiences across desktop advertising, privacy-compliant location data now serves as the primary component of mobile audience marketing, through the use of location-based marketing strategies like geo-targeting and
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