Impact Radius’ new tool lets brands find more possible partners for affiliate links

Affiliate Marketing

Links

Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given networks.

The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers — ranging from online magazines to individuals’ blogs — that include links to the brand’s product in their editorial content or elsewhere.

When a reader clicks on the link — say, a link to a mentioned Canon camera in a story about the latest photographic innovations — and buys that product, the publisher gets a fee.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Products You May Like

Articles You May Like

Carlsberg, demographics, WaterWipes: 5 things that mattered this week and why
Facebook hires former Google, Microsoft director to lead PR
Why Netflix may have to introduce ads and how TV is becoming a programmatic medium
‘People don’t like being pigeon-holed’: How Beano Studios targets kids and their parents
‘We didn’t want to repaint things’: Shell Energy on rebranding First Utility

Leave a Reply

Your email address will not be published. Required fields are marked *